I have been involved in content creation since 2018 when I began volunteering at a travel site, filming reels, editing articles and consulting on social media.
Inspired by the Dubai 7’s, I learnt how to use Adobe Photoshop, took a course in digital marketing and volunteered at an event company in Dubai.
My work in the company led to huge partnerships with PUMA, Reebok and Squatwolf, creating huge investment into community events and developing the largest community fitness event company in the MENA.
My experience in the event industry has led me to emcee at global fitness events across the MENA and Australia.
Finally, with my love for community and female empowerment, I co-founded “Girls Lift Girls”. This is my project to unite women in the fitness industry, challenge societal norms of female aesthetics and support women in their journey to greatness.
